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Signage is everywhere, indoors and out — on roads, buildings, doors, windows, even in our homes. Signs alert us to information, rules, safety, and more. Consuming over 10,000 messages a day, our first instinct might be, “NO MORE!” But, let’s distinguish signage from marketing ads and appreciate the important (and welcome) role of signage, beyond welcome signs.
Apart from marketing and selling, signage serves a myriad of functions. Of course, signs tell people where to go, what to do, and what to expect. In training and learning environments, signs welcome, direct, divide, and orient visitors. But, beyond those particular messages, signage shapes how people feel. Think about the signs that litter the buildings, stores, and dwellings you enter each day. Some quickly put you at ease; others put you on edge. It all depends on the messaging and presentation. Welcome signs can feel less than welcoming, just as warning signs can be made to feel less ominous. These are some favorites:
To create signage that truly feels welcoming, embrace these six guidelines:
These six rules of thumb can put people at ease and make feel truly welcome.
With these guidelines in place, designers also recommend the following tips when it comes to designing signage. No explanation because these before and after examples speak for themselves! Use
Once you’ve developed your message and designed an easy-t0-read sign, you’re not quite done. If nobody sees your sign, it doesn’t matter how good it is! To be sure you place your sign in a location that can’t be missed:
Signage and sign stands do not need to be expensive. Using Trainers Warehouse Floor Stands, Table Stands and DocU-Sleeves, place signs wherever you need them.
The easiest way to create a sign in a flash, it to draw it on a write-on, wipe-off surface. Use white or lightly-colored paper inside a DocU-Sleeve and write your message with a dry-erase marker. To make a change, quickly wipe it clean and re-write the sign.
Second easiest is to create a document on the computer and print it out on standard sized paper. Slide the sheet into a DocU-Sleeve or other sheet protector and post on a wall or in a sign stand.
Finally, you can work with a sign printing company to design and/or print your signs. While this solution is more costly, getting help with the design might end up saving you time. Sign printers will also have the equipment to print in large formats and on a range of materials included cardboard and fabric.
Despite the abundance of marketing messages that bombard us every day, signage plays an important role in setting a tone, sculpting the way people feel about their environment, and communicating critical information. Experienced and novice sign makers are wise to consider the feelings they hope to project with the message they’re sending. They must design signs with smart messaging and graphics, then post them where they can’t be missed, with Trainers Warehouse Floor and Table Stands, plus ever versatile DocU-Sleeves.