I’m always intrigued by different methods of brainstorming. I always learned the cardinal rule:
NO CRITICISM . . . Don’t start “evaluating” during a true brainstorm; let all ideas surface.
Last November, however, Jena McGregor wrote an article “Why Brainstorming Doesn’t Work,” which was published in the Washington Post suggesting that there’s a better way to come up with new ideas. She said,
Evidence has long shown that getting a group of people to think individually about solutions, and then combining their ideas, can be more productive than getting them to think as a group. Some people are afraid of introducing radical ideas in front of a group and don’t speak up; in other cases, the group is either too small or too big to be effective.”
In a recent LinkedIN discussion, Todd Wilmore offers another fresh approach to brainstorming called Brain-Writing 6-3-5. Perhaps we should all give a few different methods a try to see what works best for our group.
6 people write 3 ideas in 5 minutes. Each person has a blank 6-3-5 worksheet with three columns and six rows.
Here’s how it works: Start with a statement of the Problem. Then ask everyone writes the same topic or problem statement at the top of their worksheet . Each person writes 3 ideas on the top row of the worksheet in 5 minutes in a short but complete sentence. When everyone is done, or after 5 minutes each person passes worksheet to the person to their right, who adds three more ideas. Keep going until the worksheet is finished. Now you have 108 ideas to evaluate together . Here is a link to a video that explains it
Posted online by Todd Wilmore
We facilitate the generation of new ideas and are continually trying to get people out of their habitual thinking patterns. Two of “craziest” creative techniques we use are:
Posted by Bryan Mattimore, Co-Founder, Chief Idea Guy @ Growth Engine the Innovation Agency
Advertising Executive, Alex Osborne outlined the method in his 1953 book Applied Imagination.
We did a brainstorming exercise during which we played a new song every 3-5 minutes. Participants had to generate ideas that somehow related to that song (however tangentially). Having a different frame sometimes generated some crazy-great ideas, and it gave enough variety to have them continually thinking about the problem in a different way. Posted online by Missy Covington